Why Multi Level Marketing MLM?

There are only three basic ways to make money in a free economy. You are probably familiar with two of these ways.

Investing is one way people claim to make money.

You can invest in gold, silver, stocks, bonds, commodity futures, real estate, antiques, comic books, or a host of other things. There are times when stocks are a good investment. Other times bonds are a good investment. Some people favor pork belly (bacon) futures.

No matter what you invest in, you need extra money over and above living expenses to invest. You'll put this money at risk.

And one thing is for sure: markets go up and markets go down. Your investments are often gambles, especially when you try to do anything significant. Mostly because you have little or no control over the short term or long term trends. Government policies, world events, and the prime rate often control much of the results in the investing world.

Often, those who gain the most from investments are stock brokers. Their clients often just wind up broker.

The second way to make money is to provide a service.

For most people, the service they provide consists of their time and their skills. Whether you are a doctor, teacher, librarian, secretary, web developer, or a traffic cop, you have a job and trade your hours for dollars.

No matter how good you are at your job, you'll eventually reach of peak of earning potential. A doctor or a web developer can only put in so many hours a day. Their earnings per hour may be different, but each will earn only what their hours will buy on the open market.

The industrial revolution caused major changes in the economy of the United States and other "free market" economies.

Prior to the industrial revolution 95% of the people were self employed. They worked at their own business, which for most was farming. As the family grew they could cultivate more land and expanded their business.

The industrial revolution changed all that. Now 95% of the people work for someone else. They work for either for a real person who owns a small business or a fictitious person, a legal entity called a corporation.

Corporations hired more and more employees. These employees worked to reach someone else's goals and objectives. In today's competitive world, employees are squeezed and paid only the lowest cost possible. A "JOB" often means nothing more than "Just Over Broke".

As employees strive to fulfill the goals and objectives of their employer, they are often unable to believe in or fulfill their own dreams of prosperity. Their ability to believe in their own success has often been snuffed out.

Educational institutions are designed to teach students skills they need to get a good job and be productive citizens.

Education sells itself as the way to make people financially successful in the job market. Yet schools seldom teach students about the third way to make money.

Picture a bright young person just out of school and ready to enter the job market.

Young people aged 20 to 25 expect to be successful. They expect life to give them all the good things they see on television.

Take 100 young people aged 20 to 25 and follow them through life as they reach age 60 to 65. What do you expect the results to be?

Here are the results of 100 people who tried "investing" and "trading hours for dollars".

• 1 % will retire with enough time and money to live like they want.
• 4% will retire with time on their hands, but not enough money to live like they would like. The average person dies 18 months after they retire.
• 5% will retire but don't want to. They'll be forced out of a job and have to get another job just to get along.
• 36% will be dead before age 65. The stress, strain, and anxieties of our competitive dog-eat-dog world will be too much for them.
• 54% will not have enough money to sustain them and will need some form of welfare or family support to get by.

By anyone's standards, that's a failure rate of at least 95%.

Only 5% of people can be said to have a "successful" retirement. Most of the rest are either dead, working another job, or dependent on assistance.

And while many hope that Socaial Security will keep them afloat, the sad fact is that the Social Security "trust fund" is dead broke. The lock box only contains promissory notes, IOUs that will hopefully be paid by future generations.

Social Security is not an investment in your future. All the money coming in to Social Security is spent by Congress. The Social Security surpluses are spent and Congress leaves a nice promissory note in the lock box.

The Social Security Administration reports that an increasing number of "retired" workers are going back to work, just to make ends meet.

The conclusion is that working for someone else and investing a little surplus money are not intended to fulfill your dreams. You work for somebody else so they can fulfill their dreams. And your investments are often at the mercy of forces beyond your control.

So, why not try the third way of making money?

Duplication is simply the process by which a "business leader" recruits other people to work and then receives a small profit from their work.

Corporate leaders employ people to perform work that they themselves do not do. Unfortunately, in a corporation the financial rewards available to employees are often limited by competitive pressures or union pay scales.

In multi-level marketing (MLM), the duplication takes the form of recruiting or sponsoring others to perform exactly the same work that the MLM business leader performs. The work and the pay scale are the same for every person in the organization.

Each person in a Cognigen business is in business for himself or herself. They may use their web sites to build a customer list that provides a steady income. They may also recruit and help teach others so they can benefit from the efforts of these recruits.

Each person who is recruited is helped and encouraged by the people several levels "above" them. Those "above" them provide training and techniques that will help everyone to succeed.

In multi-level marketing, you are in business for yourself, but never by yourself.

Often, new recruits will make more money than those who recruited them. Income potential is not limited by authority figures "above" you or by union pay scales.

The fact is that nobody is twice as smart as you are. If you work twice as hard and twice as long as anybody "above" you, then you will achieve more than they have achieved.

Look at the people who have been at jobs similar to yours for 10 or 15 years longer than you. If you like what you see and want to be exactly where they are a decade from now, by all means keep doing what you are doing.

But, if you want more than those old timers now have, you've got to do what those folks were unwilling to do. You've got to start your own business.

Most people are looking for the secrets to success. They are looking for the easy way to make it to the top. That want to make that one "killing" in the market or to win the lottery that will set them up for life.

What they overlook is the old saying that "None of the secrets of success will work unless you do."

If you are ready to take action to gain your financial independence and begin your own business, then ...